An SSL certificate not only protects your website from any cyber attacks, but also helps you gain the trust of your visitors. When a user has faith in your brand they are sure to buy the product/service. It also helps in uplifting your rankings in search engine amongst your competitors. The more the number of times you appear in front of your users, the more they'll remember you. When you achieve high SEO rankings, your sales target is achieved too!
Google prioritizing SSL secured sites can prove to beneficial for your site. Having an SSL secured site, can make you win in the race. With a bunch of competitors on the internet, an SSL will give you the advantage to stay ahead of all your competitors.